IR.live is a service created by consultant Thomas Pedersen. In 2015, Thomas won an award for the best IPO communications strategy of the year, at a time when the Danish market for listing micro caps had been inactive for a very long period of time.
The competition for gaining attention from investors is fierce, especially for micro and small cap companies. However, in stead of always hunting for 'new attention' many companies forget to capitalize on 'existing attention'. IR.live is created to help companies maintain a good relationship with existing shareholders.
Making it possible to communicate where to sign up for a company's online investor event must be very easy. The same goes for attending the event. That's why both registration and participation happens on the same URL every time: www.ir.live/your-company-name, see an example here: https://ir.live/examplecompany.